New Delhi, July 2026: The Google Creative Ads Lab India programme brought together digital News publishers from across the country for a series of workshops and practical exercises focused on creative strategy, advertising, artificial intelligence and marketing technology.
Over several weeks, participating teams explored how audience insights, creative frameworks and emerging tools could be applied to real-world advertising challenges. The programme culminated in a final exercise where publishers developed and presented campaign ideas based on practical business briefs.
HT Digital received the “Think It” award, News24 won the “Make It” category, and Medical Dialogues, a medical news portal, was recognised as the “Pitch It” winner for its campaign presentation and strategic communication approach. Fact Crescendo was named the Google Creative Ads Lab Champion.
The awards represented different stages of the creative process, including idea development, campaign execution and the presentation of the final strategy. Participating publishers applied the concepts and tools introduced during the programme to build structured and audience-focused campaign solutions.
The programme introduced participating publishers to the use of artificial intelligence and marketing technology tools across creative and advertising workflows. Sessions focused on how these tools could support campaign planning, ideation, content development and presentation while remaining aligned with the publisher’s audience and business requirements.
